Bra for boys? Only in Japan

What has the world come to? What possible reason is there for a man to feel the need to wear a bra? I never thought I'd live to see the day (and I'm only in my mid twenties), but according to Yahoo!Canada:

A Japanese online lingerie retailer is selling bras for cross-dressing men and they've quickly become one of its most popular items. Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men's bras for 2,800 yen ($30) each.

I'm really out of word but as long as Victoria's Secret stays in business, I think all the real men out there will be fine.